BottleBlow

BottleBlow is a concept application that demonstrates Gripwire's ability to convert a product that was marketed in traditional ways into a viral, engaging, and fun mobile application that people share with their friends. The app is simple. Users pop the cap off a beer bottle, turn the phone upside down so their friends can see the bottle in the proper orientation, blow into the iPhone's built-in microphone to make sounds, and adjust the amount of beer in the bottle to change the pitch. They can record their audio and share it with friends via email. The Gallery feature allows them to pick from an assortment of beers/labels associated with the beer company.

Implementation Details:

  • Use of pre-recorded audio + accessing microphone
  • Flexible platform that allows a plethora of bottle images to be used
  • Sharing via Email
  • Stats and Demographic information sharing
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